This book is your guide to navigating the complex landscape of the semiconductor product industry. With the emerging benefits of artificial intelligence (AI), the semiconductor industry is at crossroads of unprecedented demand, touching almost every product in the modern world. The book takes into consideration the business development opportunities and guides you through technical and business details to help you gain a deep understanding of the semiconductor product management lifecycle.

The United States, Taiwan, and China are bound within a “silicon triangle.” Semiconductors link our geopolitics, our ongoing economic prosperity, and our technological competitiveness. This book draws on the deliberations of a multidisciplinary Hoover Institution–Asia Society working group of technologists, economists, military strategists, industry players, and regional policy experts to contemplate the dynamic global supply chain in semiconductors—one in which US industry faces growing vulnerabilities, China aggressively promotes home-grown semiconductor mastery, and Taiwan finds itself with a crucial monopoly on high-end logic chips sought by buyers globally.

The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors.

This book introduces the basics of entrepreneurship and a methodology for the study of entrepreneurship in electrical engineering and other engineering fields. Entrepreneurship is considered here in three fields of electrical engineering, viz. power semiconductor devices, power electronics and electric machines and drive systems, and their current practice. It prepares the reader by providing a review of the subject matter in the three fields, their current status in research and development with analysis aspect as needed, thus allowing readers to gain self-sufficiency while reading the book.