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Bourns, Inc. continues to broaden its sales channel partnerships in EMEA by signing that Cabcongroup as a new full line distributor partner. Effective immediately, the Cabcongroup was selected for their excellent customer relationships and strong technical and engineering experience.
“Bourns is seeing growing product demand across many regions in EMEA, and Cabcongroup gives us the opportunity to increase our customer base with their proven sales team expertise. This is a win-win for both organizations, and we are elated to find such an experienced and professional business partner for Northern Europe,” said Beverley McKnight, Distribution Sales Manager Northern Europe.
“We are thrilled to be selected to represent Bourns’ advanced components. As a well-established distributor, Cabcongroup has built an excellent reputation for superior customer support in the Nordic electronics market. We are confident in helping Bourns reach its sales goals due to our strengths in demand creation coupled with our close long-term customer relationships,” said Brian Dehlsen, Managing Director at Cabcongroup.
Original – Bourns
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Bourns, Inc. announced it has selected Holder as an additional full line distributor in China. Holder was selected based on its extensive passive components experience along with its knowledgeable and large FAE organization that is known to supply superior technical support. These attributes give Bourns the essential backing to meet increasing demand for the company’s advanced vehicle, industrial and consumer electronic component solutions.
“As the leading passive component distributor in China, it made strategic sense for Bourns to initiate a sales channel relationship with Holder. Bourns has grown to be one of the Top 10 power conversion solution providers worldwide. Therefore, we believe this strategic alliance is poised to bring about a positive impact on meeting our customers’ growing need for Bourns’ product accessibility and availability in the Chinese market,” said James Harrington and Senior Vice President of Worldwide Sales at Bourns.
“The entire Holder organization is excited to take on the representation of Bourns’ advanced and innovative application solutions. With 29 offices throughout China along with an extensive FAE team, we are eager to help Bourns expand its Chinese customer base with the worldclass support electronics developers have come to expect from an industry leader such as Bourns,” said Leo Xie, Holder CEO.
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Bourns, Inc. announced it has signed Fruition as the company’s new full line distributor in China. Fruition is known for having a wide variety of components experience and Bourns selected the company for its reputation for excellent technical and customer support.
“Because of the increase in product demand for designs in China, we sought to expand our strategic sales channel. Fruition gives Bourns the product line expertise to support our growing customer base in the region. I am confident in the Fruition team’s technical knowledge and commitment to superior customer service will help us meet our sales goals in China,” said James Harrington and Senior Vice President of Worldwide Sales at Bourns.
“On behalf of the Fruition organization, it is a privilege to represent Bourns’ broad line of advanced electronic components in China. Bourns’ innovative technologies are ideal for the vehicle, industrial and consumer markets we serve. Further cementing our strong customer relationships, we look forward to giving them local support for the Bourns solutions they need for their next-generation application designs,” said Ethan Tang, Fruition CEO.
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Bourns, Inc. announced it is further expanding its sales presence in Japan by signing Macnica Altima Company as a new distributor partner. Macnica Altima Company was selected for their excellent Japanese Tier 1 customer relationships, especially those in the automotive market, and will be representing Bourns’ full line of standard component products.
“Adding Macnica is part of Bourns’ strategic sales channel growth initiative in Asia. Bourns continues to realize increasing demand for our products from across the Asia-Pacific region. We were looking for a strong, knowledgeable business partner in Japan and found it with Macnica’s excellent sales team,” said James Harrington and Senior Vice President of Worldwide Sales at Bourns.
“We are honored to be selected to represent Bourns’ innovative components in Japan. Macnica is known for our trusted sales and support teams that have particular knowledge of next generation vehicle applications. We offer the full strength of our organization’s market and technical expertise to Bourns in helping them realize continued growth and success in Japan,” said Kazuyuki Sawada, Vice President at Macnica Altima Company.
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LATEST NEWS1 Min Read
Bourns, Inc. announced it will exhibit its expanding portfolio of advanced high voltage application solutions at the upcoming APEC 2024 Conference. As one of the leading power conversion components suppliers worldwide, Bourns continually develops innovative technology to meet ever-increasing requirements for reliable and safe communication in a growing group of high voltage electric vehicle (EV) and other high energy storage systems.
- Single channel signal transformer with integrated common mode choke
- Only supplier with transformer rated at 1500 VDC
- Industry’s first planar signal BMS transformer
- Continued expansion of WBG evaluation partnership with Wolfspeed
- Emphasizes Bourns’ custom magnetics design capabilities
- Transformative space-saving circuit protection innovations
- Expanded line of intelligent current sensor products
- Highly-efficient silicon carbide (SiC) diode products for increasing power densities
- High power shunt resistors for accurate BMS monitoring
Original – Bourns
- Single channel signal transformer with integrated common mode choke